• External Communications Specialist

    Job Locations US-NC-Cary
    Requisition ID
    Visa Sponsorship
    Travel Requirements
  • Overview


    Germany SAS


    About SAS:

    Businesses in every industry generate staggering volumes of data ... on customers, operations, risks and more. Analyzing this data and predicting what will happen next is critical to their success. Today, 94 of the top 100 companies in the Fortune Global 500 rely on software from SAS to do this.


    About the Role: 

    SAS is seeking an experienced public relations specialist and storyteller to highlight the value of data analytics to people and businesses, and to help promote SAS’ analytics leadership.


    Can you develop and place compelling stories, from full-length features in national magazines to memorable segments on television and radio?


    Can you seamlessly engage with influencers, interview a customer about her story, craft an edgy pitch on the latest business and tech trends, help craft an infographic or video that’s exceedingly shareable, and respond to a media question on a ridiculously tight deadline?


    As a PR specialist on the SAS External Communications team, you’ll work in a high-energy, deadline-driven environment to build relationships with key influencers, brand advocates and internal marketing partners.


    You’ll help create and carry out global PR campaigns to promote a variety of analytics software in a host of industries.


    And you’ll earn content, manage editorial opportunities, cultivate media and customer relationships, measure and track results, and use social channels and internal systems to share stories and guide conversations, all leading to positive exposure for SAS and its technologies.


    Put your skills to work on an experienced, curious and capable team at a premier workplace with a corporate culture that consistently ranks among the world’s best.



    • Bachelor's degree in communications, English, journalism, marketing, or a related field of study.
    • A minimum of five years’ experience, as part of an in-house or agency public relations team with direct media contact; or as a technology writer or editor for a news outlet.
    • Experience creating and managing public relations campaigns and programs for software and/or high-tech companies/clients.
    • Proven ability to build and place stories in national outlets, publications and broadcast channels.
    • Excellence in written and verbal communication.



    • Demonstrated experience in translating technical lingo into a compelling story.
    • Experience not only writing, editing and creating news, but using graphics, video and social media to seed it, stimulate it and spread it.
    • Social media savvy, with ability to integrate social media into PR activities.
    • Strong problem-solving and organizational skills.
    • Ability to multitask within a deadline-driven environment, and work both independently and as part of a team.


    SAS looks not only for the right skills, but also for a cultural fit. We seek colleagues who will contribute to the unique culture that makes SAS such a great place to work. We look for the total candidate: technical skills, culture fit, relationship skills, problem solvers, good communicators and, of course, innovators. Candidates must be ready to make an impact.


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