SAS

  • Marketing Specialist, Retention

    Job Locations US-NC-Cary HQ
    Requisition ID
    20033300
    Category
    Marketing
    Visa Sponsorship
    No
    Travel Requirements
    10%
  • Overview

    Do you have a passion for engaging with customers through an array of digital, social channels and live events? Do you enjoy aligning with sales teams and other internal audiences to help drive customer experience, retention, and loyalty through various marketing activities? If so, then you might be our newest team member! We’re ready for you to make an immediate impact. Curiosity is our code, and the opportunities here are endless. 

    What you’ll do 

    As Marketing Specialist on our retention team, you’ll perform strategic activities associated with the planning and execution of campaigns aligned with SAS’ retention strategy. You’ll liaise with cross-functional internal stakeholders and take a lead role in communicating marketing results and strategic direction, upcoming campaigns and key corporate events. You'll be part of a global team that plans and executes marketing efforts.  

    We’re seeking a data-driven, strategic marketer who must be effective in communication at all levels of the organization. You’ll act as a trusted advisor to senior management and be viewed as a valuable marketing partner. You’ll also perform and execute on strategic retention marketing activities. You’ll bring all marketing components together to synchronize digital and traditional marketing channels. Your goal? Ensure SAS’ customers are engaged by crafting compelling and creative retention marketing campaigns. 

    What you’ll do 

    • Create comprehensive, data-driven, and strategic retention and advocacy marketing campaigns that put our customers first 
    • Lead marketing efforts designed to increase loyalty and customer satisfaction through a variety of live events, digital channels, and campaigns 
    • Develop the marketing program details, designing and executing on the strategy, and communicating the effort to internal stakeholders at all levels of the organization  
    • Analyze metrics and communicate results  
    • Work collaboratively to build specific offers across the customer journey, including engagement across web, social, search, video, and email 
    • Work as part of a global team  
    • Perform other duties, as assigned 

    What we’re looking for 

    • Bachelor's Degree, preferably in Business, Marketing, Computer Science, or related discipline. 
    • At least five years of experience in retention marketing or related function in the technology or other business-to-business industry. 
    • Strong track record and understanding of digital marketing concepts 
    • Excellent interpersonal skills with demonstrated ability to build strategic working relationships at all levels of the organization 
    • Ability to convey in-depth knowledge of marketing metrics 

    The nice to haves 

    • Demonstrated understanding of audiences and marketing concepts  
    • Excellent written, verbal, and visual communication skills, with the ability to effectively communicate with a wide variety of audiences. 
    • Experience working with a multi-national or global organization, collaborating across different cultures, time zones and geographies. 
    • Experience working with Account Based Marketing (ABM), or approaches geared to a segmented account list is a strong plus 
    • Demonstrated project management and meeting facilitation skills. 
    • Demonstrated understanding of marketing communication concepts/functions and software tools (Excel, Word, PowerPoint, HTML). Plus, experience with marketing tools including sales force automation, marketing automation, and social media tools. 
    • Creativity and a willingness to experiment and take risks. 
    • Ability to travel up to 10% of the time 

    Why SAS 

    • We love living the #SASlife and believe that happy, healthy people have a passion for life, and bring that energy to work. No matter what your specialty or where you are in the world, your unique contributions will make a difference.   
    • Our multi-dimensional culture blends our different backgrounds, experiences, and perspectives. Here, it isn’t about fitting into our culture, it’s about adding to it - and we can’t wait to see what you’ll bring. 

    SAS looks not only for the right skills, but also a fit to our core values. We seek colleagues who will contribute to the unique values that makes SAS such a great place to work. We look for the total candidate: technical skills, values fit, relationship skills, problem solvers, good communicators and, of course, innovators. Candidates must be ready to make an impact. 

     

    Additional Information 

    To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, age, national origin, disability status, protected veteran status or any other characteristic protected by law. Read more: Equal Employment Opportunity is the Law. Also view the supplement EEO is the Law, and the notice Pay Transparency  

    Equivalent combination of education, training and experience may be considered in place of the above qualifications. The level of this position will be determined based on the applicant's education, skills and experience. Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process. 

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