Sr Product Marketing Manager, Technical Messaging & Content

Senior Product Marketing Manager, Technical Messaging & Content | Hybrid, Cary, North Carolina

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About the job

The Corporate Marketing team is looking for a strategic and hands-on Technical Product Marketing Manager to define and execute how we bring our SAS Viya platform products to life through compelling messaging and technical content. In this role, you’ll own the strategy for how we tell our product stories, working closely with product managers, engineers, and sales teams to develop deep product understanding and translate it into engaging and effective marketing deliverables. This is an ideal role for a technically fluent storyteller who is passionate about helping customers understand and adopt complex technology through clear, concise, and value-driven messaging and content.

As a Senior Product Marketing Manager, Technical Messaging & Content, you will:

• Develop and refine product and persona messaging frameworks that clearly articulate the value, differentiators, and use cases of our solutions.
• Lead the strategy and execution of technical marketing content, including product demo videos, feature walk-throughs, interactive tools, and other customer-facing materials.
• Collaborate with product and engineering teams to deeply understand product capabilities, roadmap, and technical differentiators.
• Ensure content is audience-appropriate, technically accurate, and aligned with go-to-market .
• Define the approach and standards for product demos, from storyline development to visual execution.
• Partner with product teams and field-facing teams to build scalable demo assets.
• Support the creation of live and recorded demo experiences for marketing campaigns, events, and sales enablement.
• Work closely with product management, marketing, customer success, and sales to ensure technical messaging resonates with the target audience.
• Partner with demand gen and campaigns to integrate product stories into marketing initiatives.
• Act as a key liaison to field teams to gather feedback and continuously improve product messaging and content effectiveness.
• Stay informed about market trends, customer pain points, and competitive positioning.
• Use insights to shape technical narratives and ensure our content is relevant and differentiated.
• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

Required qualifications

• Bachelor’s Degree, preferably in Business, Marketing, Computer Science, or related discipline.
• 8 years in product marketing, technical marketing, or a related role.
• Experience developing and delivering technical content and product-level messaging.
• Strong understanding of technology and ability to translate complex features into customer value.
• Excellent written, visual, and verbal communication skills.
• Proven ability to collaborate across functions and work independently in a fast-paced environment.
• Experience with tools such as Figma, Loom, Camtasia, or other content creation platforms.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Additional competencies, knowledge and skills

Building Partnerships – Developing and leveraging relationships within and across work groups to achieve results.

Business Acumen – Using one’s knowledge of economic, financial, market, and industry trends to understand and improve individual, work group, and/or organizational results; using one’s understanding of major business functions, industry trends, and own organization’s position to contribute to effective business strategies and/or tactics.

Technical/Professional Knowledge & Skills – Having achieved a satisfactory level of technical, functional, and/or professional skill or knowledge in position-related areas; keeping up with current developments and trends in areas of expertise; leveraging expert knowledge to accomplish results.

World-class benefits  

Highlights include...

• Comprehensive medical, prescription, dental and vision plans.
• Medical plan options include:
  • PPO with low annual deductible and copays.
  • HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
• Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
• An industry-leading 401k plan.
• Tuition Assistance Program and programs and resources to support your development
• Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
• Volunteer Time Off, parental leave and unlimited paid sick days.
• Generous childcare benefits for all full-time employees.

You are welcome here.

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.

Additional Information:

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to any characteristic protected by law. Read more: Know Your Rights. 

Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

SAS only sends emails from verified “sas.com” email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact Recruitingsupport@sas.com.

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