Director, Global Health Care & Life Sciences Industry Marketing

Director, Global Healthcare & Life Sciences Industry | Hybrid, Cary, North Carolina

We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.

If you're looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you'll find it here. We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more.

About the job

The Industry and Vertical Solutions Marketing team is looking for a Director, Global Healthcare & Life Sciences Industry to approach this role with vision, industry domain, perspective, and alignment with the SAS’ corporate strategy and CMO vision. This role will both define and operationalize SAS’ global approach to industry-first business planning, while leading a high-performing team focused on vertical solutions marketing across Health Care & Life Sciences.

This leader, together with the SAS SVP Global HLS Sales, will drive SAS’s industry business planning strategy for Health Care & Life Science, and serve as a key advisor to senior leadership to guide market decisions. The ideal candidate will bring deep domain expertise, cross-functional leadership, strong communication skills for internal and external audiences, and a passion for advancing the use of data and AI in the health ecosystem through collaboration and shared purpose.

Industry & Vertical Solutions Marketing is responsible for the global industry marketing strategy of the SAS Health Care & Life Sciences portfolio of solutions and services, ensuring offerings target the right audience with the right messaging through the right channels to address buyer needs. Industry marketing leverages a deep understanding of buyers and their needs to identify opportunities for growth, collaborate on developing a go-to-market plan, research buyer personas, and craft messaging that helps other marketing functions generate awareness and demand. This team is a critical part of sales success, equipping account teams with the knowledge needed to convert marketing leads to closed revenue.

We are seeking a customer-obsessed problem solver, a disruptor, and someone who is ready to drive the Global Industry and Vertical Solutions Marketing Strategy for our software solutions, products, and services aimed at health care and life sciences customers worldwide. A desire for continuous improvement, along with a restless curiosity and a natural inclination to lead inspiringly, will propel and motivate you.

This highly visible role will report to the Senior Global Director of Industry and Vertical Solutions Marketing (across all sectors) and interact with senior leaders in Marketing (including branding, communication, field marketing, messaging, content, analyst relations, and media relations), R&D, and the SVP of HLS Sales.

As a Director, Global Health Care & Life Sciences Industry, you will:

• Architect and execute a Global Industry Business Plan for HLS, integrating outside-in-market insights with inside-out capabilities.
• Drive annual strategic planning activities for Business Planning for HLS, including the HLS State of Industry, Solution/Product Portfolio Strategies and GTM Strategy(s), and ensure execution in collaboration with the team.
• Partner with senior leaders across:
• Marketing to shape integrated campaigns and messaging
• Product Management to influence roadmaps aligned with industry needs
• Sales leadership to ensure strategic alignment
• Alliances to evolve partner strategy and joint value propositions
• Sales Enablement to define and deliver industry-specific enablement plans
• Champion a unified global industry community strategy to accelerate knowledge sharing and internal alignment.
• Lead team to create impactful strategies which, among other responsibilities:
  • Inform global go-to-market approach across the full customer journey
  • Outline thought leadership plan and digital spearhead orchestration
  • Launch new vertical solutions and enable sellers (direct and channel)
  • Influence analyst relations and influencer relations
  • Lead The Health Pulse podcast editorial and marketing strategy
  • Measure impact quarterly on key performance indicators internally and externally
• Team Leadership & Market Engagement
• • Lead and mentor a global team of industry and vertical solutions marketers, fostering a culture of innovation, accountability, and impact.
  • Represent SAS at key industry events, customer forums, and executive briefings.
  • Build trusted relationships with customers, partners, and thought leaders to inform and validate SAS’s industry direction.
• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

Required qualifications

• 10+ years of experience in strategic business planning, industry planning, or go-to-market leadership in the Health Care & Life Sciences industries.
• Proven success leading cross-functional teams and driving transformation into complex, matrixed organizations.
• Deep understanding of HLS market dynamics, regulatory environments, and technology adoption trends.
• Executive presence and communication skills, with experience speaking at global events and engaging senior stakeholders.
• Bachelor’s degree required; MBA or advanced degree preferred.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Additional competencies, knowledge and skills

• Courage - Proactively confronting difficult issues; making valiant choices and taking bold action in the face of opposition or fear.
• Creating a Culture of Trust - Fostering a work environment that encourages people to act with integrity and treat each other and their ideas with respect; creating and protecting a high-trust environment by setting an example, advocating for others in the face of challenges, removing barriers to trust, and rewarding others for demonstrating behaviors that cultivate trust. Provides feedback both reinforcing and constructive regarding the behaviors of his/her managers.
• Creating an Inclusive Environment - Making decisions and initiating action to ensure that business unit policies and practices leverage the capabilities and insights of individuals with diverse backgrounds, cultures, styles, abilities, and motivation.
•  
• Strategic advisor with a track record of defining and executing long-range business strategies and go-to-market plans.
• Team builder and mentor, passionate about growing future leaders and nurturing a strong work culture.
• Lifelong learner dedicated to advancing science and health through collaboration and shared learning.

World-class benefits  

Highlights include...

• Comprehensive medical, prescription, dental and vision plans.
• Medical plan options include:
  • PPO with low annual deductible and copays.
  • HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
• Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
• An industry-leading 401k plan.
• Tuition Assistance Program and programs and resources to support your development
• Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
• Volunteer Time Off, parental leave and unlimited paid sick days.
• Generous childcare benefits for all full-time employees.

You are welcome here.

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.

Additional Information:

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to any characteristic protected by law. Read more: Know Your Rights. 

Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

SAS only sends emails from verified “sas.com” email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact Recruitingsupport@sas.com.

Let's stay in touch! Join our Talent Community to stay up to date on company news, job updates and more.

#SAS #LI-Hybrid