Sr Manager, Public Sector Solutions Product Marketing

Senior Manager, Public Sector Solutions Product Marketing – Hybrid | Cary, North Carolina 

We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.

If you're looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you'll find it here. We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more.

About the job

The Public Sector Industry & Vertical Solutions Marketing team is looking for a Senior Manager, Public Sector Solutions Product Marketing to lead solution product marketing strategy and execution across SAS’s Public Sector portfolio. This is a strategic, hands-on leadership role that connects industry strategy, product management, sales, campaigns, and regional marketing to ensure solutions are clearly positioned, market-ready, and consistently activated worldwide.

This role offers the opportunity to shape how SAS Public Sector solutions are brought to market, influence portfolio priorities, and directly impact sales confidence, pipeline performance, and revenue outcomes—while leading and developing a high-performing global team.

As a Senior Manager, Public Sector Solutions Product Manager, you will:

• Lead solution product marketing strategy and annual plans aligned to Public Sector business objectives and portfolio priorities.
• Own and evolve solution positioning, value propositions, and messaging across the buyer journey.
• Drive launch and demonstration readiness in partnership with Product Management, Sales, Campaigns, and Regional Marketing.
• Develop solution sales enablement and customer-journey assets that support demos, buyer education, and consideration-stage sales conversations.
• Use dashboards and adoption signals to prioritize GTM investments and improve solution activation and effectiveness.
• Advise Industry & Vertical Solutions leadership on market trends, portfolio alignment, and emerging Public Sector opportunities.
• Lead, mentor, and develop a team of solution product marketers while contributing hands-on as a working manager.
• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

Required qualifications

• Bachelor’s degree required; advanced degree preferred.
• Minimum of 12 years of experience in marketing, product marketing, sales, or consulting within the technology industry.
• 5+ years of people management experience, preferably leading product or solution marketing teams.
• Demonstrated experience supporting complex solution portfolios and go-to-market execution in a matrixed organization.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Additional competencies, knowledge and skills

• Strategic Planning – Obtains and analyzes information from the industry, market, and business leadership to identify key issues, relationships, and opportunities. Commits to a clear course of action to achieve long‑range objectives, balancing business priorities, constraints, and available resources to deliver meaningful outcomes.

• Leading Change – Drives organizational and cultural change needed to achieve strategic objectives. Proactively identifies improvement opportunities, takes accountability for implementing change, and mobilizes others to adopt new approaches that improve results and accelerate progress.

• Creating a Culture of Trust – Fosters a high‑trust, inclusive work environment by acting with integrity, modeling ethical behavior, and encouraging open, respectful exchange of ideas. Sets the standard for accountability and trust, advocates for others, and reinforces behaviors that strengthen collaboration and mutual respect.

• Deep understanding of Public Sector markets and buyer dynamics.
• Experience translating complex products into clear, compelling value narratives.
• Strong analytical mindset with the ability to balance strategy and execution.

World-class benefits  

Highlights include...

• Comprehensive medical, prescription, dental and vision plans.
• Medical plan options include:
  • PPO with low annual deductible and copays.
  • HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
• Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
• An industry-leading 401k plan.
• Tuition Assistance Program and programs and resources to support your development
• Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
• Volunteer Time Off, parental leave and unlimited paid sick days.
• Generous childcare benefits for all full-time employees.

You are welcome here.

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.

Additional Information:

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to any characteristic protected by law. Read more: Know Your Rights. 

Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

SAS only sends emails from verified “sas.com” email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact Recruitingsupport@sas.com.

Let's stay in touch! Join our Talent Community to stay up to date on company news, job updates and more.

#SAS #LI-SB1  #LI-Hybrid